Life in Technicolour
Sustaining brand integrity with the vibrancy of colour and resilience of steel
Way back in 1939, the world was amazed by the Wizard of Oz. Dorothy, picked up from sepia-toned dustbowl Kansas, landed in the brilliant and beautiful Technicolor world of Oz, right on top of a Wicked Witch.85 years later, and steel is having a similar ‘Technicolour’ moment. Steel’s colourful transformation wasn’t as quick or as dramatic as Dorothy stepping onto the Yellow Brick Road, but …